ALEXANDER LIKHTMAN
Founder and head
of ITComms PR agency
Here you will find useful materials, my articles, as well as speeches on the topics of PR, communications, marketing, agency management
and building a personal brand.
Hello, friends!
It's my pleasure to present to you my book
“PR: Personal and Public”!
Before you is a book, the content of which can not be defined unambiguously. It is not a textbook, but I hope you will find in it a lot of practical advice, open new facets of PR. It is not an autobiography, but you will learn something about my life inside and outside the profession.
ABOUT ME
Alexander Likhtman — founder and head of ITCOMMS PR-agency, mentor of founders for marketing and PR teams, author and lecturer of courses on PR, communications, AI.
For more than 20 years my work has been or otherwise associated
with IT, namely with the promotion IT companies in local and international
markets, with building and managing distributed teams. In 2002
I founded my first PR agency, it based in Russia and Ukraine, in 2014
it developed into a group of companies that included two agencies
with different expertise, one specialized in the promotion of IT companies
B2B sectors, the second - B2C.
In 2022 I created ITCOMMS PR agency with offices in Uzbekistan and
Kazakhstan. The location is new, and specialization is invariably the
promotion of international and local IT companies and startups.
TO GET A CONSULTATION
I provide advice in the following areas:
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on communication strategy;
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to determine or change the PR results of the company;
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on the career track of PR-managers;
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b2b sales through social networks;
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personal brand development.